Mumbai: Big Trunk Communications, a Mumbai-based full-fledged creative digital agency, has acquired digital duties for Discovery Kids channel in India.The business was won as part of a pitch against leading digital agencies.
The mandate entails building brand awareness and strengthening the brand’s digital presence as a part of its digital duties by highlighting their existing and upcoming animated shows and building a strong digital community. Big Trunk Communications will be involved in the strategy, content creation and design across all Social Media platforms, along with Online Reputation Management.
Big Trunk Communications already has a diverse social media portfolio from across product categories such as Realty, Luxury Retail, BFSI, Food & Beverages, Fashion & Clothing, Media & Entertainment, Media, and E-Commerce, since its inception 5 years ago.
Discovery Kids channel which went through a complete revamp earlier this year with its new IPs and featured Bandbudh Aur Budbak which increased its TV ratings steadily with Big Trunk’s expertise in digital. To top it off, recently the launch of Little Singham skyrocketed the channel to the top tier league in the kids genre.
Speaking on the occasion, Issac John, Director – Marketing, Discovery Communications India, said, “We were looking for a partner that understands the dynamic digital landscape for Kids and who could translate our vision into reality. Big Trunk has the leverage in the industry to engage with the fan base extensively. What the Big Trunk team came up with was very disruptive, adding a new dimension to digital marketing in the current context as well as the future. It’s my pleasure to extend a cheerful welcome to the team.”
The mandate includes social media strategy, content management and creative strategy on Facebook and YouTube. Big Trunk Communications with this move, has cemented its portfolio in the kids segment.
Here’s what Akhil Nair, Chief Executive Officer and Co-Founder of Big Trunk Communications had to say about this achievement, “We are pleased to have won this opportunity, to be their official digital media and creative partners. Discovery Kids is a leading kids entertainment channel looking for strong digital play. We are committed to them delivering their business objectives. Our aim is to bring the best with our expertise which we have built over the last 5 years and look forward to creating successful digital campaigns for the brand that shall definitely result in a huge impact on the audience”.