Mumbai: Biiggbang Amusement has announced the appointment of Nivedita Basu as the Head of Content and Acquisition.
With an expansive experience sparring over two decades in production and programming, Nivedita Basu has been an integral part of the industry. With a sharp eye towards content and grip on the nerve of the audience, Nivedita is applauded for revitalizing old formats and giving hit shows such as Kasauti Zindagii Ki, 24, etc. In her previous stint at Channel V, she helmed the role of producer, at Anil Kapoor Film Company she was instrumental in developing one of the hit International show 24. Donning the role of deputy creative director at Balaji Telefilms, Nivedita worked closely with Ekta Kapoor and revolutionized the Indian Soap series. She created more than 2,00,000 minutes of programming for the top Indian GEC’s namely Star, Zee entertainment, Sony, Channel Nine, 9X, Imagine TV, and SAB TV to name a few.
Joining the Biiggbang Amusement team, Nivedita Basu, Head, Content & Acquisition said, “As content creators, we always keep track of the audience preferences and their changing lifestyles. This lockdown brought about a major shift in the way content is consumed. From binge-watching to now being duration-centric, the enhanced appetite of the audience has led the creators to present crispier and fresh content that fits their utility. Biiggbang Amusement identifies with that vision and I am thrilled to be a part of it. Together we will create a success story of a platform that is home to some remarkable content available for the audience anytime, anywhere.”
“We are thrilled to have Nivedita on board with us as her expertise and thorough knowledge of the industry will help Biiggbang Amusement to maximize its potential. We strive to be the hub-spot for the people who are time-sensitive and would indulge in snackable content. With this shared mission, the team moves with double force to build a library with a mix of fresh and award-winning content from the heartland to around the world.” said Sudip Mukherjee, CEO & CoFounder, Biiggbang Amusement.