Bingo Mad Angles has unveiled its campaign, titled Eye Clinic, in keeping with the theme of quirky ideas.
The campaign has been conceptualised by Ogilvy India.
The film shows a bored doctor and his assistant in a clinic that can only be described as chaotic. A young man enters the clinic, claiming he cannot see anything, and the doctor springs to action, making the young man sit and having him read the eyechart – that only has M – which he does with zero accuracy. The doctor’s assistant then gives him a Bingo snack, and as the young man savours the taste, he goes,”mmmmm” and gets a clean bill of health from the doctor. The last frame of the film has the disclaimer that neither is the guy a real doctor, nor does eating Bingo improve vision.
Suresh Chand, VP, Head of Marketing Snacks, Noodles and Pasta, ITC Foods, said, “Bingo! Mad Angles is known for its innovation, creativity and humour. With this new campaign and new pack, we’re turning up the humour quotient to the maximum. We believe that everyone has the potential to think outside the box and creative solutions to their everyday problems and Bingo! Mad Angles just elevates the entire experience.”
Tithi Ghosh, President and Head of Office, Ogilvy South, said, “Due to popular demand Mad Angles is back with a bang! Earlier ads for Mad Angles created certain iconic elements like the ‘MMMM’ and the rotating triangle. The most memorable work has always played with a duality – on the surface several laugh out aloud comic moments but for those who seek a little more there is always something cerebral tucked into the narrative. Our new ad focuses on taste and makes ’MMMM’ of the product stand out with all madness Mad Angles loyalists expect from the brand.”
CCOs, India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak
Managing Partner, Creative (West): Anurag Agnihotri
ECDs: Saurabh Kulkarni, Shahrukh Irani
CD: Pradyot Mokashi, ACD: Yashima Yadav
Copywriters: Shahrukh Irani, Pradyot Mokashi, Yashima Yadav
President & Head of Office, Bengaluru: Tithi Ghosh,
VP: Priyank Vaghela, AD: Vaishali Upadhyay GAM: Vipin Das
CSO, South: Easo John
Planning Director: Ankit Sinai Talaulikar
Team ITC Foods: Hemant Malik, Kavita Chaturvedi, Suresh Chand, Kashyap Ramaswami, Meenal Maheshwari, Anushree Ghosh
Production House: Earlyman Films
Executive Producer: Anand Menon
Producer: Milin Shah
Feedback: [email protected]
(Amended at 18.00 hrs on November 21, 2023 to include comments from the brand and agency.)