Mumbai: In a beauty landscape increasingly shaped by viral routines and endless product recommendations, dermatological skincare brand Bioderma is looking to shift the conversation back to science. With its latest campaign, “Choose what’s clinically proven. Not what’s viral.”, the brand brings together actor Sonakshi Sinha and dermatologist Dr. Shivangi Rana to spotlight the value of dermatologically tested skincare in a trend-driven market.
The campaign taps into a growing reality of today’s skincare ecosystem. With over 2000 moisturisers available in the Indian market, consumers searching for solutions for dry skin are often met with a flood of influencer recommendations, trending routines and product lists, making it increasingly difficult to distinguish credible skincare from fleeting hype.
Bioderma’s campaign addresses this clutter head-on, encouraging consumers to move beyond viral trends and turn to clinically proven skincare solutions.
At the centre of the campaign is Bioderma Atoderm Crème Ultra, a clinically tested moisturiser recommended by 2000+ dermatologists across India. Powered by Niacinamide, the formulation is designed to boost ceramides by three times, support skin barrier repair, deliver 24-hour hydration and restore soft, smooth skin for dry to very dry skin.
Watch the campaign here:
