Mumbai: Bisleri International has been strengthening its e-commerce vertical and its latest offering –the Bisleri@Doorstep shopping app, is an innovation to address consumer needs. This user-friendly app, available on both Android and iOS, is designed to provide consumers the convenience of placing their orders in a few clicks.
Bisleri has always adapted its offerings basis evolving consumer needs. During the pandemic-induced lockdown, Bisleri launched the Bisleri@Doorstep initiative to fulfil the increasing demand for safe and pure mineral water delivered at home. Soon after, it unveiled the e-commerce platform enabling consumers access to all Bisleri products and provided subscription facility to get uninterrupted supplies. With the launch of the app, Bisleri has strengthened its commitment to offer convenience at door-step to the consumers. The app will be accessible to consumers across 26 cities and orders will be delivered within 24 hours.
Speaking about the launch, Angelo George, CEO, Bisleri International said, “We want to leverage the greater adoption of technology by consumers, to provide them a seamless shopping experience. We are investing in solutions to improve our consumer understanding, make their shopping experience smoother, and improve supply lead times. With the app we will be able to enhance consumer engagement, integrating consumer data from various touchpoints. This will help create consumer profiles and enable personalized communication through the media of their preference.
We are proud to say that Bisleri is the first brand in the category to launch an e-commerce platform as well as the app, providing consumers access to our complete range of products. We have witnessed very encouraging increase in the website traffic. The number of people subscribing to our services is also growing at a steady pace. We are confident that with the launch of this app it will grow faster.”
The app is live now and can be downloaded from Android’s Google Play Store and Apple’s App Store.