New Delhi: To celebrate the week of love, Valentine’s week, B L Agro, India’s fastest growing FMCG company, through its brand, Nourish announced its latest social media campaign ‘Pyar Ki Tasty Kahaniya’ on its digital platforms, which aims to bind the love of a couple of all segments through food. The campaign, invites couples in love to share their food stories during the week, February 7 to 14, and win a memorable and romantic date night and some great gift hampers.
Considering that healthy food results in good conversations, ‘Pyar Ki Tasty Kahaniya’ aims to expand this vision along with the addition of love as love is commonly associated with food and is a crucial element of our everyday life. The campaign was launched under Nourish’s @WorldofNourish handle, which will also see the blogger’s engagement.
Commenting on the campaign, Ashish Khandelwal, Executive Director, B L Agro, said, “We are one of the fastest-growing brands in the market and our brand Nourish is the synonym for purity and quality. We wish to expand this through different stories of love and food. In recent times, we have observed that the younger generation is now more aware and mindful about the food they consume and its quality as well. The trends show the shifting preferences towards home-cooked meals”.
“The campaign Pyaar Ki Tasty Kahaniyan is a compilation of stories of people across and how food has been a binding factor in their relationships. Nourish has invited users on social media platforms like Facebook, Instagram, Twitter, and YouTube to share their own Pyaar Ki Tasty Kahaniyan. The story that gets the greatest number of engagements will win an exclusive date night and special Nourish gift hampers”, adds Khandelwal.