• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, August 11, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Black & White Scotch collaborates with Michelin Star Chef Patron Heston Blumenthal to celebrate the Magic of Sharing

by Editorial
November 10, 2021
in Featured, Marketing
Reading Time: 2 mins read
Black & White Scotch collaborates with Michelin Star Chef Patron Heston Blumenthal to celebrate the Magic of Sharing
Share Share ShareShare

Bengaluru: Black & White Scotch whisky, from the house of Diageo announced a collaboration with Michelin Star Chef Patron Heston Blumenthal to celebrate the brand’s purpose of sharing. The association is all set to blend the Black & White brand world with Chef Heston’s culinary innovations to inspire people to create and share their food and cocktail recipes which will be featured in this one-of-a-kind Journal of Sharing website.

The Journal of Sharing is a collection of Chef Heston’s select signature recipes along with the creations of some renowned Indian chefs and enthusiasts. Through the journal, the brand aims to inspire audiences to embark on their own journey of experiments with food and drinks. Consumers are encouraged to contribute their personal recipes and experiences, on the website, sharing the space along with Chef Heston.

To give this magical journal a physical form, Black & White scotch has introduced a limited-edition pack, Chef Heston Blumenthal’s Secret Recipe Journal – that houses his curation of exclusive cocktail recipes, food masterpieces, and the secret ingredient – a bottle of Black & White Scotch whisky. Consumers can scan the QR code on the pack which extends the experience onto the website, enabling them to upload their photo and recipe contributions

Commenting on the association, Chef Heston Blumenthal said, “I’m ecstatic to be collaborating with Black & White Scotch and do some great work together. Black & White is a scotch that is smooth and balanced and has the ability to mix well with a spectrum of flavors. It tastes best when paired with good food which is why I have picked it as one of the canvases for my culinary creations and food pairing. The aim is to take the audience on a sensory voyage of flavors, memories, and emotions with Black and White Scotch and the Journal of Sharing is a great way to bring alive the magic of sharing.”

Abhishek Shahabadi
Abhishek Shahabadi

Abhishek Shahabadi, Vice President and Portfolio Head, Premium & Luxury Portfolio, Diageo India added, “Black & White has always been a flavourful whisky that is made for sharing and mixing. It is a brand that fits right into the millennial culture, breaking the formal codes of traditional scotch whisky. The liquid is easily mixable which makes it ideal for great serves and pairing with food. Chef Heston Blumenthal is a world-renowned expert whose proficiencies with multi-sensory cooking, food pairing and flavor encapsulation, makes him a natural fit to magnify the brand’s culinary passion point. With the launch of the Journal of Sharing, we aim to create live platform for consumers to bring out their culinary talent and get inspired by each other to share stories, memories and recipes.”

Consumers can contribute to the Journal of Sharing by clicking here and avail the limited-edition pack – Secret Recipe Journal – across in India.

Tags: Abhishek ShahabadiDiageo IndiaHeston Blumenthal

Related Posts

Godrej Kala HIT’s new TVC highlights protective side of mothers and their wrath against mosquitoes
Brand Stories

Godrej Kala HIT’s new TVC highlights protective side of mothers and their wrath against mosquitoes

by Editorial
August 10, 2022
0

Mumbai: Godrej HIT, a popular household insecticide brand, unveiled a new TVC for Kala HIT Lime, the brand’s product to...

Read more
Wing Communications bags PR mandate for Alice Blue
Featured

Wing Communications bags PR mandate for Alice Blue

by Editorial
August 10, 2022
0

Wing Communications, the Hyderabad-based digital, PR and social media agency has bagged the PR mandate for Alice Blue, one of...

Read more
#MadeInIndia #MakingIndia: Cycle Pure Agarbathies

#MadeInIndia #MakingIndia: Cycle Pure Agarbathies

August 10, 2022
#MadeInIndia #MakingIndia – Indian brands that make us proud: Mysore Sandal Soap

#MadeInIndia #MakingIndia – Indian brands that make us proud: Mysore Sandal Soap

August 10, 2022
#MadeInIndia #MakingIndia – Indian brands that make us proud: Bajaj Auto

#MadeInIndia #MakingIndia – Indian brands that make us proud: Bajaj Auto

August 9, 2022
Celeb engagement platform HeyHey! sees 60 to 70pc customers from India

Celeb engagement platform HeyHey! sees 60 to 70pc customers from India

August 9, 2022
#MadeInIndia #MakingIndia – Indian brands that make us proud: Parle-G

#MadeInIndia #MakingIndia – Indian brands that make us proud: Parle-G

August 9, 2022
Ad space per publication in Print Medium surged by 33% in 2021: TAM report

Ad space soar by three times on Print in May’22: TAM Report

August 8, 2022

Subscribe to Newsletters

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

Medianews4u.com © 2019 - 2022 All rights reserved.