Gurugram: boAt, an audio and wearables brand, has expanded its lifestyle-tech portfolio with its entry into the personal grooming segment through the launch of the Slazer Series, a new range of grooming products designed for consumers seeking a blend of performance, convenience and personal style.
The move marks boAt’s latest diversification beyond its core audio and wearables business as the company continues to build a broader lifestyle-tech ecosystem. The launch follows the brand’s recent expansion into mobility-focused technology products and audio-visual categories, reflecting its strategy of addressing multiple consumer lifestyle needs through technology-led offerings.
Designed around the theme “Transform with Every Trim,” the Slazer Series brings boAt’s signature design-focused approach to the grooming category. The range features premium construction, interchangeable attachments, ceramic blade technology, long battery life and travel-friendly portability, catering to evolving grooming preferences among modern consumers.
Commenting on the launch, Gaurav Nayyar, CEO, boAt, said, “Our entry into personal grooming with the Slazer Series marks another important milestone in boAt’s expansion strategy as we continue to build a broader lifestyle-tech ecosystem for Indian consumers. Having established leadership in audio and wearables, we recently expanded into mobility-focused tech with dashcams, followed by audio-visual categories such as projectors. With Slazer, we are now moving deeper into the personal ecosystem of our consumers, offering products that combine performance, design, and everyday relevance. As with our other categories, this launch reflects our commitment to creating thoughtfully designed, Make in India products for the needs and aspirations of Indian consumers.”
The Slazer Series has been developed to support a wide range of grooming requirements, including beard, hair, nose and body grooming. The products feature skin-friendly blades and multiple grooming attachments designed to provide greater flexibility for different grooming routines and styling preferences.
The premium variants in the range incorporate ceramic blade technology aimed at delivering smoother grooming performance, while flagship models offer up to six interchangeable grooming blades to accommodate diverse styling needs. Selected variants also include dedicated travel cases, enhancing portability for users with active, on-the-go lifestyles.
The newly launched lineup comprises three products catering to different consumer segments and price points. The boAt Slazer S100, positioned as an everyday grooming trimmer, is priced at ₹799. The boAt Slazer K100+, a 6-in-1 grooming kit equipped with three interchangeable blades for beard, nose and body grooming, is available at ₹1,799.
For consumers seeking a more comprehensive grooming solution, boAt has introduced the Slazer K100 Pro, a 15-in-1 grooming kit featuring multiple attachments and blades for advanced grooming flexibility. The product is available in two variants, priced at ₹2,999 with a stand and ₹3,299 with a travel kit.
The launch further reinforces boAt’s commitment to India’s manufacturing ecosystem through its continued focus on Make in India products. By entering the personal grooming category, the company aims to strengthen its presence in adjacent lifestyle segments while leveraging its expertise in product design, consumer insights and technology-led innovation.
Industry observers note that the personal grooming market in India continues to witness strong growth, driven by increasing consumer focus on self-care, rising disposable incomes and growing demand for multifunctional grooming solutions. With the Slazer Series, boAt is positioning itself to capture a share of this expanding category while extending its brand proposition beyond consumer electronics and wearables.
As competition intensifies across lifestyle and personal care technology categories, the launch represents another step in boAt’s strategy to evolve into a comprehensive lifestyle-tech brand serving a broad spectrum of consumer needs.
