New Delhi: Bobble AI -the Conversation Media Platform making everyday smartphone conversations expressive, smart, and personalized with its smartphone keyboard products, today announced the appointments of two industry veterans to lead its strategic partnerships, conversation media marketing and data intelligence businesses. Sarabjeet Singh, Former Country Manager for Swiftkey, the virtual keyboard application now acquired by Microsoft, is roped in as Executive Vice President, Business for leading Bobble AI’s CMM solutions and strategic distribution partnerships with OEMs and Telcos. Additionally, Tabrez Alam has joined as Chief Data Strategy Officer to lead the company’s data intelligence business vertical that has market intelligence and programmatic advertising business as its unique subset. These industry veterans come with nearly two decades of experience in their respective fields and are entrusted with the task of taking Bobble AI to newer heights.
Sarabjeet Singh has over 19 years of professional experience across mobile, digital, B2B, SaaS and software industry in India. Prior to Bobble AI, he has held senior leadership roles across various reputed organisations such as Microsoft Swiftkey, Gameloft, Cvent, MarketsandMarkets™, GoodWorkerand Vyng Inc. He was the first employee of Gameloft&Swiftkey in India as Country Head and he set up both the organizations from scratch and turned them into large companies before they were acquired. He has diverse experience of working with startups to large companies where he was entrusted with the responsibility of driving expansion plans to different geographies like APAC, Australia & Europe and setting up the required infrastructure along with hiring local talents.
Over the years, Sarabjeet has gained expertise in partnership ecosystem development, business development and strategic account management, Go-to-Market Strategy formulation and mobile marketing. In his latest role at Bobble AI, Sarabjeet will be responsible for expanding the distribution network for its keyboard solutions targeting OEMs and telecom players apart from ensuring growth in revenue figures for CMM business.
Commenting on his latest role, Sarabjeet Singh, Executive Vice President, Business, Bobble AI said, “I am very excited to start my journey at Bobble AI at a time when the company is embarking on its next phase of disruptive growth. My mandate is to lead expansion of the distribution network for Bobble AI’s keyboard solutions partnering with OEMs and telecom operators across geographies apart from increasing revenue figures for the latest marketing platform we pioneered in the industry: CMM (Conversation Media Marketing). Based on my experience at Microsoft Swiftkey and in the text input industry, I can candidly admit that Bobble has grown significantly from being a worthy competitor a few years ago to now being the most loved and highly ranked keyboard across multiple geographies courtesy it’s innovative and disruptive suite of features which are loved by millions of it’s users. Concentrating on our expansion into the global markets, the first phase will be focused on APAC countries including Indonesia & Sri Lanka and the second phase will be centred around US, Europe, Middle East and Latin America”.
With a focus on playing big on data, Bobble AI has also roped in Tabrez Alam, a renowned data doyen who has over two decades of experience in varied industry domains such as data management platforms, CDP, Digital advertising &insights, programmatic advertising, mobile enterprise solutions/IOT, mobile applications, mobile/e commerce, software sales, and KPO to name a few in India and globally as well. Prior to Bobble AI, he was associated with consulting & building data strategies with organisations such as Kalagato, Syncmedia, Zeotap, VdopiaInc, and Tata Teleservices to name a few. In the past, Tabrez has excelled in various roles across product development, strategy & planning, operations & project management, strategic alliances, business development, sales, engagement management and client relationships. Tabrez comes with the background of creating Adtech products around programmatic at early stages and was one of the people who brought the audience & data concept in Adtech by launching Zeotap in India.
Commenting on his role, Tabrez Alam, Chief Data Strategy Officer, Bobble AI said,” I am thrilled to join our energetic founder Ankit Prasad in his vision of unleashing the power & potential of smartphone usage data to enable the advertisers and marketers. I am a firm believer that most of the data aggregators treat data as a commodity however At Bobble AI, I wish to break that tradition and will be focusing on crafting a robust data strategy for First Party Data platform. The journey will begin by harnessing and using the first party data in the most compliant and secure way to create innovative business solutions to drive analytics, personalization, targeting, predictive audience segmentation and the customer experience. I will be leading the task of creating new data-driven business models so that brand marketers are aware of the unique and exclusive data landscape Bobble AI offers”.
Commenting on this development, Ankit Prasad, Founder and CEO, Bobble AI said, “As Bobble AI expands its service offerings, user base and ventures into newer international markets apart from putting our bets on growing relevance of data to target audience/user better, we are thrilled to welcome both Sarabjeet Singh and TabrezAlam, the two industry veterans who have come with a remarkable body of work, across organisations. Their experience and guidance will be invaluable for our company”.
