Omni-channel multi-brand retailer Boddess Beauty has introduced its private label, ‘The Honest Tree’, a vegan bath and body brand offering a range of products. The brand is available at Boddess stores and the company’s website.
“With a deep understanding of the Indian market and consumer needs, The Honest Tree has meticulously curated a range of budget-friendly products, harnessing the very essence of nature to offer a transcendent self-care ritual. We firmly hold the belief that skincare transcends facial care alone. Our earnest ambition is to elevate every Indian’s shower experience by presenting therapeutic products, derived from nature and meticulously formulated to address specific Indian skin concerns. This endeavour seeks to bring about not just physical revitalisation but a profound sense of peace—from skin to mind,” said Mansi Sharma, Founder of The Honest Tree.
“We are thrilled to announce our foray into bath and body care. Aligned with the ever-evolving preferences of discerning consumers, we aspire for our homegrown brand to provide an experience to Indian consumers that rivals global brands in the market. At Boddess Beauty, we staunchly believe in delivering the finest products and choices to our valued customers. The Honest Tree encapsulates our core values, and we anticipate that the experience it offers will empower buyers to lead a more balanced and enriched life,” said Ritika Sharma, Founder and CEO of House of Beauty/Boddess.
The Honest Tree’s array of bath and body products is ethically sourced and produced with an eco-friendly ethos, and is free from sulphates and parabens. The six ranges offer therapeutic solutions that address modern-day challenges such as anxiety, stress, and insomnia through the art of aromatherapy. The Honest Tree has also developed a treatment-based range to combat issues like back acne.
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