New Delhi: Bolo LIVE, a creator economy-focused social live-streaming platform today announced the launch of a new content IP titled ‘Bollywood Lives’.
With this, the company has introduced some of the top celebrities in the world of OTT, Television and Bollywood including Rhea Chakraborty, Karishma Tanna, Nikki Tamboli and Sukriti Kakar. The new property is aimed at providing the users a opportunity to interact with their favourite stars.
Commenting on the development, Tanmai Paul- Co-Founder and Cheif Product Officer, Bolo Live said, “We are thrilled to launch ‘Bollywood lives’ as the new content IP and welcome the multi-talented stars- Rhea Chakraborty, Karishma Tanna, Nikki Tamboli and Sukriti Kakar to our platform. We are certain that the level of energy and unique entertainment quotient by them will keep our users glued to their screens and wanting for more.”
“As the largest Indian social live streaming platform, we are a step ahead in the direction to bring live entertainment for all our users and getting them closer to their favourite entertainers by introducing a slew of unique content IPs” she added
Anshika Yadav, Chief Content Officer, Bolo Live said, “At Bolo Live, our endeavour is to bring to our community compelling content across categories. Fuelling our vision, we are beyond ecstatic to partner with these popular celebrities for our new content IP- ‘Bollywood Lives’. Besides this, ‘Comedy Club’ and ‘Prime Time’ are two of our existing content IPs and with this new addition, we are confident that we will keep our viewers entertained and also appeal to audience who are looking for unique and engaging LIVE content on the platform.”