Bombay Shaving Company has announced the appointment of Varun Gupta of RP – Sanjiv Goenka Group as Senior Vice President – Growth.
The Company will rely on Varun’s D2C-to-Omnichannel expertise to stitch together consumer experiences with solid, long-term business outcomes going forward, as it aims to become IPO ready soon.
In addition to helping RP-SG set up its gifting business, Varun led the launch network for their FMCG business with ‘Too Yumm!’. He’s also worked with Unilever and Pepsico, where he was successful.
“Varun brings a wonderful blend of technology understanding, customer centricity, entrepreneurial zeal and large business pedigree – qualities that will take Bombay Shaving Company into the future. Right through his career, he has demonstrated a remarkable ability to navigate complexity and uncertainty to shape sustainably profitable businesses, making him a truly valuable addition for us,” Shantanu Deshpande, Founder & CEO, Bombay Shaving Company said.
“I’m really excited to join Shantanu, Deepak and the wonderful team which has built BSC into a brand that India loves. Direct to Consumer space gives an opportunity to engage with past and future audiences in ways that are richer and non-transactional. Online channels, on the other hand, address customers with immediate intent. With unconventional channels like Quick Commerce taking rapid strides, the opportunities are immense. I look forward to building on the great work done by the team across D2C and other channels; and make BSC’s big hairy vision of reaching 2 crore bathrooms (with 5 products per bathroom, creating 10 minutes of happiness) in the country, a reality!” Varun Gupta, said on his appointment.
