Mumbai: Borosil Ltd., India’s leading consumer ware brand, today, announced that it has renewed and expanded its sponsorship with The Indian Olympic Association (IOA) and has become their official associate sponsor for the Indian contingent. Borosil will provide support via this sponsorship for Indian athletes leading up to the upcoming Asian Games, Commonwealth Games and the 2024 Olympics.
On the occasion of the announcement, Mr Rajeev Mehta, Secretary General IOA said: “We are extremely pleased to strengthen our partnership with Borosil Ltd which has been beneficial for all our Indian athletes. Borosil is a trusted homegrown brand that has touched all our lives with healthy nutrition and hydration. I would like to thank Borosil for showing their continued support for Team India.”
On this proud moment, Mr Shreevar Kheruka, Managing Director of Borosil Limited said, “This is a very proud moment for us to be associated with Indian Olympic Association. As an Indian company, it is our honour to support our great nation’s sporting endeavours. We are glad to be part of the enabling process to support Indian athletes in their endeavours and look forward to them bringing laurels to India in the world of sports.”
In 2018, Borosil was associated with IOA as their Official Hydration Partner for national athletes who represented India at the 18th Asian Games and Summer Youth Olympics. Borosil provided Indian athletes and officials with their Hydra range of bottles to ensure that the contingent used the best and safest products to stay hydrated during their training and competitions.
This collaboration will grow Borosil’s reach and have a positive impact on the Indian sporting ecosystem.