India: Your child can now receive personal training from cricket legend Rahul Dravid, mastering his famed ‘square cut’ shot through Bournvita’s campaign ‘D for Dreams’.
The ‘D for Dreams’ campaign encourages kids to enjoy the sun for Vitamin D, supporting bone health for sports or general well-being. Research shows many kids lack Vitamin D, leading to health issues like weak bones. The campaign, featuring Rahul Dravid, promotes sun exposure and cricket, emphasizing how Vitamin D in products like Bournvita aids in fulfilling daily needs and nurturing both health and dreams.
Nitin Saini, Vice President, Marketing, Mondelez India expressed, “We are thrilled to partner with cricket icon Rahul Dravid for the D for Dreams campaign. As a brand that’s always advocated holistic development, we believe this engaging experience will help kids and parents work in the same direction with more ease and a lot more excitement as they learn different strokes from the legend first-hand.”
Harshad Rajadhyaksha & Kainaz Karmakar – Chief Creative Officers, Ogilvy India said, “Bournvita has always partnered with parents to give the best for kids. With growing Vitamin D deficiency from lack of outdoor play, we needed to give kids a strong reason to keep down devices and step outside. And what better reason than the opportunity to live the dream of getting trained by a legend? Bournvita D for Dreams made Rahul Dravid the personal trainer of millions of kids with the use of highly advanced AI. Our ECD, Akshay Seth’s idea, lets kids use time in the sun as currency to get personalised training from Rahul Dravid. Activated by AI, this campaign will help kids achieve Vitamin D sufficiency and become champions of tomorrow.”
Shekhar Banerjee, chief client officer and office head, West, North & East, Wavemaker India said, “For the DForDreams initiative, our goal is to encourage parents to support our cause by leveraging personalized communications and immersive experiences. We are advancing the brand’s ‘Vitamin D ki Taakat’ proposition with some unique platform partnerships like NoBrokerHood and enhance credibility by onboarding faces like Ajinkya Rahane and mom influencers to motivate parents to encourage their kids to play outside and develop their cricket skills.”
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