Blue Buzz, a full-service integrated marketing agency have recently renewed its PR and communications mandate with a leading online self-learning platform, Brainologi. Brainologi develops critical thinking and problem-solving skills in children under 12 years of age through a hybrid learning system that includes activity books and learning apps. The direct-to-consumer brand’s products are available on all major e-commerce platforms including Amazon India and have reached 20000+ learners through its products and live workshops.The mandate for Blue Buzz will be to continue providing strategic consultation while reiterating Brainologi’s core messaging and brand story. Blue Buzz will be responsible for the company’s overall public relations, as well as its online reputation management.
Speaking on her experience working with Blue Buzz, Shubhada Dayal Basuray, Founder, Brainologi, said, “In Blue Buzz, “we have a partner that understands the communications ecosystem for a brand like ours. Their strategic consultation and creative storytelling competencies have given us the exposure we needed, and they have been the right partners to help reach our target audience in this competitive world.”
Commenting on the extension, Neha K Bisht, Founder and CEO, Blue Buzz said, “Brainologi as a brand has intrigued us from day 1. The need of the hour is to inculcate logical and derivative thinking abilities in our future generation, which will help them when they set foot in the real world. We consider ourselves to be fortunate in building the Brainologi brand that it is and will be. Our endeavour, therefore, is brand education in the most creative manner to inspire stakeholder confidence and a nationwide recognition campaign that is synonymous to its self-learning platform.”
The account will be primarily managed from the Blue Buzz Mumbai office.