Mumbai: Brand Factory India’s popular fashion discount chain, part of Future Lifestyle Fashion presents its latest campaign for Durga Puja. Using a touch of humor, the campaign subtly shows the inclusiveness of people rejoicing festivals especially by gifting one and another. Giving customers an opportunity to buy maximum gifts, Brand Factory announces a special Buy1, Get1 Free offer which is valid till 30th August 2017.
Created by Karma (Division of DDB Mudra Group)the film depicts a modern family setting where the Punjabi In laws are meeting their counterparts during Pujo. The Punjabi family goofs up on the gifts and the Bengali Father-In-Law salvages the situation by gifting them instead.
Speaking about the campaign Roch D’souza, CMO, Brand Factory says, “As a country we are fortunate to celebrate diverse festivals. One has observed that festivals are no longer celebrated by a single community. These days everyone wants to be a part of each and every celebration. Hence there seems to be a democratization of festivals in our country. Gifting is an important aspect of Pujo celebration and through lucrative discounts Brand Factory enables its customers to gift generously well within their budgets.The brand film builds on the insight of gifting and universal appeal of festivals and depicts a story of Punjabi in laws meeting their Bengali counterparts during Pujo and the twist in the tale.”
Vinayak Nayak, Creative Partner Karma (Division of DDB Mudra Group) adds, “This is a simple campaign that takes you back to how we celebrate important occasions with our loved ones. Brand Factory has made gifting easy and convenient and this campaign humorously communicates its super saving offers during festive seasons.”
The campaign will be extensively promoted on online entertainment platforms like Hotstar and Voot, Brand Factory’s social media platforms like Facebook, Youtube and across all Brand Factory stores in the country.
Link to the campaign
Account Management: Sanjay Panday, Makarand Gholba, Sonal Sawant
Creative: Vinayak Nayak, NehRathi, KaustubhPachpute, SimantikaChoudhary, Tushar Masurkar&MangeshSaswade
Production House: O2 Films
Producer: Nikhil Shedge