World AIDS Day was observed on December 1 to raise awareness about the HIV epidemic. It’s an opportunity for people across the globe to unite in the fight against HIV and to extend their support for people living with HIV, and commemorate those who have died from an AIDS-related illness.
Brands on World AIDS Day 2021 came out with video campaigns and social media creatives to educate, spread awareness and break myths around AIDS.
Twitter launched another expansion of its #ThereIsHelp notification service with a dedicated search prompt for HIV-related information. The notification prompt will provide valuable and authoritative resources around HIV and encourage people to reach out and get help when they need it. This launch is an extension of Twitter’s efforts to help people access high-quality public health information and resources, and will be available across the Asia Pacific and the Americas: Brazil, Hong Kong, Indonesia, India, Japan, Malaysia, Philippines, Singapore, SP-Latam, Taiwan, Thailand, and the United States.
Data from Twitter shows that conversations about HIV spikes around #WorldAIDSDay on December 1 every year. In 2020, there were close to 9 million Tweets about HIV globally, out of which over 1 million Tweets were generated in December 2020.
“We’re committed to protecting the health of the public conversation on Twitter — ensuring individuals can find credible information from authoritative sources is a key part of that mission. We also recognized that the public must have access to a free and #OpenInternet in combating the stigma around HIV. Therefore, we’ve partnered with public health authorities and local nonprofit organizations across the Asia Pacific to provide people with access to accurate information about HIV, get the help that they need, and launch a dedicated #ThereisHelp notification prompt for HIV. We look forward to continuing the collaborations to help promote inclusion and diversity and fight against inequalities, as well as HIV stigma and discrimination,” said Shagufta Kamran, Public Policy, Twitter India.
Manforce Condoms
Manforce Condoms, India’s leading condom brand, has come up with a social media post around World AIDS Day to spread the message and awareness about the disease. Being a responsible brand, Manforce is trying to spread the message that, ‘Casual things can end on a serious note, on a serious note use Condoms.’ There is no such thing as casual protection. Manforce has always focused on a larger responsibility of educating people to use condoms to fight against serious diseases. Society should never step back with the fact that condoms play a crucial role in the industry and understand the safety side of it instead of being shy. The most important is the health and safety of everyone and the relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex.
Columbia Pacific Community
Columbia Pacific Community released a public awareness video expressing their earnest request of extending support and a helping hand to the senior citizens who are the victims of AIDS and should be treated with equal love and respect. As a community, it is high time we raise our standard of awareness and End Inequality. End AIDS
Blued India
Blued India, the social networking app for the GBTQI community has launch a new in-app feature that will help spread information on HIV prevention groups. As an ode to the NGOs that are helping break the stigma around HIV, Blued India on World Aids Day (Dec. 1, 2021) announced that through its app it will combine online and offline resources to make HIV testing, counseling, and treatment more accessible.
Talking about the initiative, Sanyam Sharma, Marketing Director, Blued India, said, “Blued India has put a lot of work into increasing its HIV awareness and prevention skills, we’re thrilled to bring our new feature to the users and we’re grateful to our NGO partners. We’re certain that through Blued’s social and digital presence, we will collectively be able to increase overall awareness and help break the stigma around HIV”.
