Bangalore : Britannia recently brought back one of its iconic campaigns, Britannia Khao World Cup Jao, the nostalgic campaign, which debuted in 1999. The promotion brings together two Indian powerhouses – food and cricket.
Britannia has tied up with Big Basket in an exclusive ecommerce partnership to launch the campaign on its portal. The promotional campaign that runs between April and June, offers assured prizes and a range of weekly prizes to Big Basket shoppers. The promotion also gives online shoppers a chance to watch a match live at the ICC Men’s Cricket World Cup 2019.
Hari Menon, co- founder and CEO, Big Basket, said “An exciting summer of Cricket lies ahead of us, and what better way to enjoy the game than being live at the scene of action of the greatest Cricketing event ever. We are excited to partner with Britannia to bring the cricketing bonanza online exclusively on Big Basket, for a 2-month long period”.
Ali Harris Shere, VP Marketing, Britannia Industries, said “It is most rewarding to bring back our iconic Britannia Khao World Cup Jao campaign in the biggest way possible on the completion of our centenary year. At the core of what we do at Britannia is offer choices to consumers. This time, we wanted online shoppers to have a chance to enjoy their favorite game and cheer their favorite cricketers live at the event”.
With every purchase of Britannia products worth Rs 99/- and above, consumers win assured Britannia products worth up to Rs. 25/-. Additionally, the promotion has weekly lucky draw prizes and a chance to fly on an all-expenses paid trip to watch a world cup match.
Consumers who purchase Britannia products carrying the ‘Britannia Khao World Cup Jao’ Flash on pack, will be eligible to participate in the promotion, through the regular process mentioned on the pack as well. (Consumers can refer to details of this contest on (www.britanniacontest.com)