Britannia has launched the Biscafe, a super thin, light & crunchy coffee flavoured crackers with a campaign featuring Karan Johar.
The brand kicked off the campaign with a ‘leaked video’ of Karan Johar. The video showed Karan losing his cool, as he was denied his favourite cup of coffee.
The next video in the series, had Karan deeply empathising with Coffee’s trauma of being treated like the third wheel and vowing to find Coffee its better half.
The 3rd video had Karan Johar filtering through endless suggestions on the perfect accompaniment for coffee, brainstorming on potential pairs, and optimum flavour profiles brought together by numerous influencers and netizens on a quest to ease coffee’s pain of feeling incomplete.
When nothing rang a bell, Karan picks up the phone on Britannia’s Managing Director Varun Berry’s and implores him to find the right partner to Coffee.
Commenting on the launch of Biscafe, Amit Doshi, Chief Marketing Officer, Britannia Industries said, “Britannia has consistently worked to provide the most delicious and satiating snacking alternatives to over a billion Indians. Keen listening in on social media food conversations pointed to an opportunity area. Coffee didn’t have the perfect accompaniment, and that was the inspiration for Biscafe. We developed Biscafe as the first ‘Made in India’ coffee cracker to serve as a snack accompaniment to a hot cup of coffee, thereby elevating the coffee experience.”
Speaking on the launch of the digital campaign, Aayush Vyas, Vice-President, Integrated Solutions at Schbang Digital Solutions said, “Coffee completes our daily lives – our morning breakfast, our dates, our business meetings – but who completes Coffee? That’s where Britannia Biscafe comes in. For this unique product – we had to weave an equally unique narrative that personified Coffee and its “feelings”!