Mumbai : At a time when hundreds of entrepreneurs are minting new companies and making a mark for themselves, Business Television India (BTVI) has created a new platform for showcasing these companies and the work that they are doing.
Unlisted Jewels – the new marquee show on BTVI that airs over the weekend brings the stories of these brands and the massive potential opportunity that they are creating. Brands that are creating a new set of followers and setting new benchmarks in business productivity and product led innovation.
“While the companies are unlisted yet, the promoters of many such companies would eventually be interested in unlocking at some stage of their journey. It is with this purpose that BTVI has begun this new programming initiative”, said Siddharth Zarabi, Executive Editor, BTVI.
The series started with a first episode focusing on the popular Kalyan Jewellers brand. In the days ahead, BTVI will showcase other popular brands and their inspiring stories.
“Unlisted Jewels aims to reach out to a wider audience with inspirational stories of unlisted brands. We feel that there is a need for our viewers to know the stories behind these household brands”, said Megha Tata. COO, BTVI.