Bummer, a new-age apparel brand, has launched the second edition of its Valentine’s Day Campaign titled #LoveIsABummer.
The campaign aims to encourage couples to add excitement to their relationships by participating in a contest where they can win a trip abroad with their significant other. To participate in the contest, individuals can share a post or reel on social media wearing matching innerwear from Bummer’s couple segment or showing that they have a matching pair, using the hashtag #LoveIsABummer. The campaign is based on the idea that twinning brings comfort to couples, making them feel like they are on the same journey and a part of each other’s lives.
Sulay Lavsi, Founder of Bummer, commented on the campaign, “February marks the beginning of the season of love, as we witness couples going all out to embrace the presence of their special one. With this, our team launched a Valentine’s Day campaign last year, and received an overwhelming response from lovers and also single people, making it a huge success. Considering the same, we decided to make a kickass comeback with our second edition of the campaign, where partners can pamper their loved ones by gifting each other matching underwear from Bummer, making it the perfect moment to grow their intimacy game and accentuate the romance between them and their boo. Or on the other hand, individuals like friends and family can also match pairs to show how much they care.”