Mumbai: Burger King India has launched its Limited-Time Peri-Peri Fest, introducing a new range of Peri-Peri-inspired burgers, sides and value meals across its restaurants nationwide.
Following the response to its Korean Kimchi Fest, the quick service restaurant (QSR) brand said the new campaign celebrates global flavours while combining bold Peri-Peri seasoning with Burger King’s signature Dunking experience.
The Peri-Peri Fest features nine products, including the Peri-Peri Veg Whopper, Peri-Peri Chicken Whopper, Peri-Peri Paneer Burger, Peri-Peri Cheese Burger, Peri-Peri Chicken Burger, Peri-Peri Chicken Wings, Peri-Peri Boneless Chicken, Peri-Peri Chicken Nuggets and Peri-Peri Fries.
Available across Burger King restaurants from July 7, the range starts at ₹99 and can be accessed through dine-in, takeaway and delivery channels. The brand is also offering exclusive Peri-Peri combos and upgrades as part of the launch.
To support the product launch, Burger King India has introduced a campaign inspired by the African and Portuguese origins of Peri-Peri, featuring a Gen Z-focused creative approach. The campaign has been developed as an original musical film combining vibrant visuals, music and cultural influences to showcase the flavour experience.
Commenting on the launch, Kapil Grover, Chief Marketing & Digital Officer, Burger King India, said, “Peri-Peri has emerged as one of India’s most loved flavour profiles, fuelled by consumers’ growing appetite for bold and exciting flavours. With Peri-Peri Fest, we’re taking that love a step further by bringing consumers an experience that’s rooted in the true origins of Peri-Peri. Our signature Dunked Peri-Peri platform delivers richer, bolder flavour in every bite, offering a distinctive Burger King experience that’s both craveable and memorable.”
Speaking about the campaign’s creative vision, Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India, said, “The product itself has a natural sense of theatre as it’s dunked for full flavour. We wanted the campaign to mirror that same exuberance. Instead of simply talking about flavour, we turned it into a musical celebration with an original soundtrack that’s catchy, energetic and impossible to forget. Every beat, visual and movement was crafted to make audiences feel the joy of going all in.”
Burger King India said the launch will be supported through a nationwide 360-degree marketing campaign across digital platforms, out-of-home (OOH), social media, influencer partnerships, restaurant branding and local activations
