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Home Featured

BYJU’S ‘Bapu Ki Awaz’ Ad Film salutes who deeply reflect Mahatma Gandhi’s beliefs and philosophy

by MN4U Bureau
October 2, 2021
in Featured, Campaigns
Reading Time: 2 mins read
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BYJU’S Ad Film ‘Bapu Ki Awaz’ - “Celebrating the Mahatma Today And Always”
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Bengaluru: To commemorate the 152nd Gandhi Jayanti, BYJU’S, today released ‘Bapu Ki Awaz’, a special film that celebrates Gandhiji’s thoughts and ideas. Featuring veteran actor Padma Shri awardee Manoj Kumar, this film celebrates four real-life heroes who have gone above and beyond to carry forward the legacy and philosophy left behind by Mahatma Gandhi in their everyday lives.

Invoking a deep sense of nostalgia, this film also marks veteran actor Padma Shri awardee Manoj Kumar’s return to the screen after 25 years as a doting grandfather who brings to life the virtues of his “favourite hero”, Bapu, by celebrating exceptional people who walk among us today.

Conceptualized by BYJU’S in-house team, Bapu Ki Awaz digital film celebrates the inspiring stories of extraordinary Indians who have brought about an impactful change in the lives of others by following in Bapu’s footsteps and imbibing his ideals, values, and principles. It showcases the exemplary work done by four real-life heroes – Dr. Sapan Kumar Patralekh, headmaster of a school in Jharkhand who converted roadside clay walls into blackboards to continue teaching students during the pandemic; Dr. Ganesh Rakh, a doctor with a mission to save girl children; Padma Shri Jamuna Tudu, who fought the jungle mafia to safeguard over 100+ acres of forests, and Pradhan Mantri Rashtriya Bal Puraskar awardee Kameshwar Waghmare, a 14-year old who saved two kids from drowning. These individuals and their persistence has proved time and again that we can create a better world for everyone to live in.

Speaking about the film, Padma Shri Manoj Kumar said, “It’s wonderful to be back on the screen after 25 years and especially be a part of this BYJU’S film which salutes these four beautiful souls who are overcoming challenges to create a difference in the society. I might have played a heroin patriotic movies, however, they are real-life heroes. I hope through this film we will be able to strike a chord with today’s youth and show them the path of Bapu.”

Vineet Singh
Vineet Singh

Talking about the film, Vineet Singh, VP- Brand and Creative Strategy, BYJU’S said, “Mahatma Gandhi’s values and principles are held in high regard across the world. His teachings on Satya, Ahimsa, and Sarvodya have always encouraged millions of people. With this digital film, we at BYJU’S want to pay an ode to the Father of our Nation and inspire everyone to evoke their inner Gandhi. By bringing forth the stories of these real-life heroes, we intend to encourage our next generation to follow the path of righteousness.”

CREDITS:

Featured Stories: Dr. Sapan Kumar Patralekh, Dr. Ganesh Rakh, Padma Shri Jamuna Tudu and Kameshwar Waghmare

Actor:  Padma Shri Manoj Kumar

Child Actor: Aashna Vaishnav & Vidhaan Sharma

Concept: Hitesh Bhagia (Sr. Director – Brand & Creative Strategy, BYJU’S)

Production: Hitesh Theodore Pereira (Principal Director – Media, BYJU’S)

Directed By: Sonal Batra

Production House: Dora Digs

Produced By: Akshay Shah

Team Dora Digs: Muskan Singhal, Vikas Malhotra, Suraj Shinde, Prathamesh Kamble,

Vipul Mehta, Tushar Haware, Jitendra Kumar, Rohit Tiwari, Dinesh Malvi

DOP: Jay Charola

Editor: Falgun Busa

Screenplay: Geet Sagar

Music Director: Anand Bajpai

Associate Producer: Sebastian Francis

Line Producer: Dilip Sahoo & Team

Chief AD: Ayan Poddar & Ardra Swaroop

DI: Yash Soni

Tags: Bapu Ki AwazByju’sGandhi JayantiVineet Singh BYJU’S

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