Mumbai: C5i, a pure-play AI and analytics company, has announced the launch of its Marketing Data Cloud (MDC), a validated Built on Databricks solution, further expanding its partnership with Databricks. The MDC platform unifies fragmented marketing data and evaluates outcomes across channels, enabling businesses to make more informed, impactful decisions.
Built on the Databricks Data Intelligence Platform and powered by Microsoft Azure, the solution leverages C5i’s Intelligent Data Management Decision framework to centralize and standardize marketing data into a pre-built common model. This unified foundation provides businesses with a 360-degree view of customer interactions, campaign effectiveness, and marketing ROI, while ensuring complete control of data through open formats and governance.
The Marketing Data Cloud is designed to eliminate silos by ingesting, integrating, and standardizing varied data sources into the Databricks Lakehouse architecture with Unity Catalog integration. This centralized approach enables advanced performance analytics such as market mix modeling, brand measurement, campaign analytics, and multitouch attribution, supporting customer-centric strategies, scalable personalization, and improved ROI.
Commenting on the launch, Ashwin Mittal, Executive Chairman of C5i, said, “Our expanded partnership with Databricks marks a significant milestone in our investment toward unifying data and AI for advanced intelligence. Marketing Data Cloud combines C5i’s data, AI, and marketing domain expertise with Databricks’ platform intelligence and scalability to drive precision and impact in a complex marketing landscape. I look forward to jointly leveraging this partnership to provide more valuable integrated solutions for our clients.”
Sarah Branfman, Global Vice President, ISV, Databricks, added, “C5i is a pioneer in applying advanced analytics and AI to drive real marketing outcomes. Their innovative Marketing Data Cloud, built on the Databricks Data Intelligence Platform, empowers enterprises to transform raw marketing data into actionable intelligence. Our strategic partnership combines C5i’s deep marketing domain expertise with the scalability and openness of Databricks, setting a new standard for data-driven marketing performance across industries.”
C5i emphasized that the MDC is industry-agnostic and scalable for businesses of all sizes, helping organizations refine marketing strategies and gain competitive advantage.
