Caltex Lubricants has appointed the ace Indian cricketer, Ravindra Jadeja, as the brand’s ambassador. The brand seeks to boost Caltex Lubricants visibility in India by utilizing Jadeja’s cricket popularity, featuring the tagline ‘Caltex Yaani Commitment’.
Caltex Lubricants, marketed by HPCL in India through a licensing agreement with Chevron Brand International LLC, stands out globally with its heritage, technology, and performance.
Ravindra Jadeja excelled during the 2023 Cricket World Cup, aligning with Caltex Lubricants’ values. He will star in marketing campaigns advocating for high-quality lubricants like Havoline and Delo for vehicles and machinery.
Marc Bouchebl, General Manager, Marketing and Sales Support, Chevron International Products (IP) said, “We are excited to welcome Ravindra Jadeja as the Caltex Lubricants brand ambassador in India. His passion, dedication for the game and success story aligns seamlessly with the values the Caltex brand upholds. With his support, we aim to reach a wider audience across India and reinforce Caltex’s position as the all-rounder lubricants provider for our customers.”
Ravindra Jadeja expressed his enthusiasm about the partnership, stating, “I am excited to be associated with Caltex, a brand that stands for commitment and its all-round abilities. I look forward to build recognition for Caltex Lubricants and their unmatched performance, encouraging consumers to make the right choice for their vehicles.”
