Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 22 against week 21. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
This week we see no major changes in position, with the Ministry of Health & Family Welfare leading the Most Aired category followed by Aarogya Setu App on the 2nd spot. For the 3rd and 4th spots, we have two new entrants that is Vanish Oxi Action and Dove Cream Bathing Bar, while we see that previous week’s player Colgate Swarna Vedshakti that led the 4th spot gets down to the 5th spot this week.
This week too Colgate Swarna Vedshakti becomes the Most-Watched campaign and for the 2nd spot this week we have previous week’s 5th spot holder LUX Toilet Soap. For the last 3 spots in this category, we have three new entrants that are Lifebuoy Toilet Soap, Pears, and Colgate Dental Cream.
New entrant Reliance Industries tops the chart for the Most Liked category this week followed by previous week’s player Wildcraft Supermask on the 2nd spot. For the last three spots on this category, we have new entrants Airtel 4G, Lipton Green Tea and Horlicks Women.