Mumbai: Captech Technologies, an integrated construction tech company has assigned its complete marketing mandate to Brand Edge Strategic Communication and Advisory. As part of the mandate, the agency will be managing Creative, Digital, and Reputation management duties for Captech’s eFORCE platform which is India’s largest construction labor marketplace.
The agency’s mandate will be predominantly to strengthen the brand’s position in the market and will be managed from the company’s Mumbai office.
eFORCE is a first-of-its-kind, integrated multi-lingual technology platform specifically for labor deployment and project management. The app is launched by Captech Technologies Private Limited is a new-age construction tech company in India. The mobile app acts as an ‘Enabler’ in the unorganized construction market and connects the developers to contracted laborers with the use of AI and analytics.
Commenting on the association, Asutosh Katyal, CEO, and Founder, Captech Technologies, said, “We are delighted to have Rahul on board to handle the complete communication strategy for our eFORCE app. Construction is the second-largest employer in the country and with the quick revival happening in the real estate industry we thought Branding Edge’s creative and strategic capabilities will help eFORCE journey to reach out to maximum migrant labor and solve the labor problem in the country”
Talking about the win, Rahul Tekwani, Managing Partner, Branding Edge Strategic Communication and Advisory, said, “We are delighted to work on Captech Technologies Atmanirbhar Bharat Mission, it’s always exciting to partner with a brand that wants to solve real-world problems. We are hoping that we can produce some quality and strategic work that reaches our target audience and helps eFORCE interact with the correct audience in the construction category.”