Mumbai: To tackle the problem of the frustration of dealing with car maintenance issues, autotech company Cars24, has launched its latest digital campaign, ‘बे-Car.’ This campaign looks to address the challenges that car owners face with traditional service centres and introduces Cars24’s new Fourdoor service, designed to transform vehicle maintenance with a focus on trust, transparency, and convenience. The service is currently live only in Gurgaon and will soon expand to other cities.
Many car owners in India experience frustration, mistrust, and inconvenience at traditional service centres. Issues such as the use of non-genuine parts, opaque billing practices, and prolonged service times are common. Recognising these challenges, the ‘बे-Car’ campaign aims to highlight and address these pain points and introduces its latest service ‘Fourdoor’.
Fourdoor by Cars24 aims to transform the traditional vehicle maintenance landscape and eliminate the common issues associated with car maintenance, ensuring customer satisfaction and trust. With the tagline-, “Right Service. Right Price. Right Now,” this new service promises to deliver car care by:
● Using only genuine parts
● Ensuring transparency throughout the process
● Offering efficient same-day service
The ‘बे-Car’ campaign’s short ad film depicts scenarios where simple repair requests lead to absurd outcomes, highlighting the inefficiencies of traditional service centres. The film shows cars spending more time with Raju Mechanic or at service centres than with their owners, turning car owners into ‘बे-CAR’ (pun intended).
The performances are designed to capture the attention of bystanders and drivers alike, directing them to a landing page that not only tells the “sad” tales of current car service woes but also highlights how Fourdoor can turn their experiences around with its trustworthy service.
Already live on social media platforms such as Youtube and Instagram, this campaign marks a significant moment for CARS24 as it’s the first major promotional effort in a long while, bringing creativity and humour to the forefront of automotive care.
Gajendra Jangid, co-founder, CMO Cars24, said, “Our ‘बे-Car’ campaign humorously tackles the headaches of traditional service centres and introduces Fourdoor as the ultimate fix. With genuine parts, clear billing, and speedy service, we’re turning car maintenance woes into a thing of the past. It’s time to get back on the road with confidence!”
Cars24 added that its aim is to transform the car service industry with Fourdoor, ensuring every car owner can access top-tier maintenance and repair services without the hassle. The ‘बे-Car’ campaign not only aims to entertain but also to educate consumers on the importance of quality car care, empowering them to make informed decisions about maintaining their vehicles.
