Analysis
Declining Ad revenues crippling the growth of Media & Entertainment Industry in the Covid : PHD Chamber
Mumbai: Media has been one of the most suffered sectors due to Covid-19 pandemic. The Print Media has lost significantly...
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BARC WK 19: Star Plus continues to lead Hindi GEC Pay-TV and Urban category; DD National drops down to 6th position in Hindi GEC Rural
In week 19 the Hindi GEC Pay-TV category, we see Star Plus leading with 859mn impressions according to the television...
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Urban Indians treading with utmost caution amid corona virus pandemic – Only 1 in 2 comfortable about returning to workplace : Ipsos Survey
New Delhi: According to the new wave of the Ipsos COVID 19 survey, only 1 in 2 Indians (50%) are...
Read moreDetailsBARC India begins engaging and servicing panel operations in ‘Green Zones’ across India
Mumbai: Broadcast Audience Research Council (BARC) India and Meterology Data Pvt Ltd (MDL) that manages panel homes and operations resumes the servicing...
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Disney+ Hotstar in India estimated to reach 100 Million subscribers in 5 Years: MPA
Mumbai: Disney+ Hotstar in India has the potential to reach 100 million paying subscribers by 2025, as Media Partners Asia...
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Over 50% of corporate India prefers working from home, reveals a study by Buzzinga Digital
Mumbai: For many, remote-working is the new norm today as on-ground operations came to a grinding halt due to the...
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The Mavericks COVID-19 survey reveals that 75% of Indians find work from home challenging while millennials prefer to work from office
New Delhi: COVID-19 has been the biggest impending crisis in the 21st century and has given rise to the new...
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E-commerce Bounces Back: New Data from Adjust Shows Apps Breaking Out Of The COVID Slump
As the COVID-19 pandemic enters a new phase and consumer habits shift amid loosening restrictions in daily life, nowhere is...
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MiQ’s ‘Mood of the nation’ report showcases how to run successful digital campaigns during the lockdown
‘Mood of the nation’ report by MiQ unravels insights around the changing online behavior of Indian citizens in order to...
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WARC releases Guide to Marketing in the COVID-19 Recession
The COVID-19 pandemic has caused shockwaves across the globe with major economies falling into a recession like no other in...
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