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Pricing Blackbox: Understanding Influencer Pricing Dynamics in Digital Marketing

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The transition to a cookie-less world presents a significant shift for digital marketing: Upendran Nandakumar

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Rural India grew 3X of All India in June 2020

FMCG Market value drops to 7.3% in Q3 due to major drop in rural demand: Nielsen India FMCG Growth Snapshot

October 18, 2019

Nielsen India FMCG Growth Snapshot for Q3 (July to September 2019) has stated that country’s FMCG market value growth has...

First Time in World Television, KBC goes All Women with “Kodeeswari” on Colors Tamil

October 17, 2019

Chennai: For the first time in the history of World Television, Popular International Quiz Game show format “Who Wants to...

TRAI extends NTO 2.0 adoption deadline to June 1

TRAI releases Consultation Paper on “Reserve Price for auction of FM Radio channels”

October 17, 2019

New Delhi: The Telecom Regulatory Authority of India (TRAI) has today released a Consultation Paper on "Reserve Price for auction...

INOX Launches ‘Megaplex’ With Maximum Formats & Experiences

INOX Megaplex is the new premium film watching destination

October 17, 2019

INOX Megaplex is the first multiplex with maximum number of movie viewing formats and experiences at Inorbit Mall Malad in...

Discovery appoints Hemant Arora as Head of New Revenue Streams

Mumbai: Discovery Communications India has appointed Senior Sales, Marketing & Business Management professional Hemant Arora as the Head of New...

VICE Media Group taps Rohit Tugnait as Commercial Director, India

Mumbai: VICE Media Group, the independent youth media company, is pleased to announce the appointment of senior media executive Rohit...

DAN India names Asha Suvarna as its new CFO

Mumbai: Dentsu Aegis Network (DAN), the global media & marketing communications conglomerate, has roped in Asha Suvarna as Chief Financial...

The LG-Whirlpool stock-shot fiasco: An all-new low in lazy advertising, or a freak coincidence that doesn’t matter much?

The pipeline of communications has shifted from the towncriers on bullock carts to, among digital and other mediums including massive...

Last year Australian Open grew from 29% to 41% in terms of reach: Neville Bastawalla, SPNI

Extending their relationship for three years, Tennis Australia and Sony Pictures Networks India announced that viewers would continue to enjoy...