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Star Bharat to get back Sarabhai VS Sarabhai and Khichdi back on TV
The pandemic of COVID-19 has forced upon a lot of changes. These are changes that none of us ever expected,...
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Network18 announces Elevations and Appointments to integrate TV and Digital arms
Mumbai: Network18, India’s most diversified media conglomerate which houses India’s largest news network – News18, today announced important elevations and appointments within the...
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TikTok Ads is now the largest media source for Non-Gaming apps in India; Five Indian ad-tech firms feature in 10th edition: AppsFlyer Performance Index
Bengaluru: AppsFlyer, the global attribution leader, today released the 10th edition of its performance index. According to the report, TikTok...
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Hindi Movie Channels gains significantly during Covid-19 Lockdown period
According to the TV viewership data released for week 12 by BARC, the Hindi Movies channels have seen immense growth...
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Time spent on smartphones increases by 12 % in week 2 of COVID Disruption: BARC Nielsen Report
The COVID-19 pandemic has truly brought in a lot of changes in the consumption behaviour of the Indian TV viewing...
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First 4 Episodes of Ramayana on DD National garners 6.9 billion viewing minutes
Mumbai: The mythological drama Ramayana aired on DD National in order to engage the audience during the Covid-19 Lockdown has...
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AajTak Leads the Hindi News Genre with 66.3 CR Weekly Gross Impressions during Covid-19 coverage
According to the television viewership data released by BARC India, The news genre saw maximum growth among all genres in...
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English News Viewership gains 250% during Covid 19 Period
Mumbai: English News genre had attained significant growth during the COVID 19 Lockdown period with its Viewership skyrocketing by a...
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Total TV Consumption increased by 37%, Non-Prime time viewership surged more than 70% in India: BARC & Nielsen
According to BARC and Nielsen's report titled, Crisis Consumption: An Insight into TV, Digital and Audiences India witnessed an overall...
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Anil K Nair, Divya Anand and Ruchi Sharma feature in first judges list of WARC Prize for Asian Strategy 2020
Singapore: WARC, the global authority on advertising and media effectiveness, is today launching the WARC Prize for Asian Strategy 2020,...
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