Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Advertising McCann WG India wins ‘Agency of the year’ at Jay Chiat Awards For Strategic Excellence October 12, 2018 0 Read moreDetails
Analysis TV and Film Content a Safe Haven on YouTube as Brand Safety is unmanageable: report VAB October 12, 2018 0 Read moreDetails
Exclusive TV9 deal runs in to trouble as SAIF partners accuse Srini Raju of accounting malpractice October 11, 2018 0 Read moreDetails
Exclusive Star Plus retains leadership in Urban HSM; Zee Anmol continues dominance in U+R HSM October 11, 2018 0 Read moreDetails
Analysis APAC Marketers still focus on short-term sales as the primary indicator of campaign success: report October 11, 2018 0 Read moreDetails
Exclusive Reliance Broadcast Network Limited On Boards Abraham Thomas As Company CEO October 10, 2018 0 Read moreDetails
Exclusive Endemol Shine India appoints Gaurav Gokhale as Chief Operating Officer October 10, 2018 0 Read moreDetails
