Mumbai: Leo Burnett Orchard, The Leo Group’s full service integrated agency, has strengthened its senior management. The agency has hired Menaka Menon as Executive Vice President & Branch Head – Bengaluru. In her new role, she will report to Leo Burnett Orchard’s Chief Operating Officer, Prashanth Challapalli. Her last stint was with FCB Ulka Bengaluru where she was the Vice President.
Speaking about bringing Menaka on board, Prashanth Challapalli said, “Our ambition for Leo Burnett Orchard is to firmly drive integration via the Power of One philosophy. This has a direct bearing on the kind of people we want to bring on board – people with multiple skill sets and a hunger to drive this agenda. Menaka is the perfect fit for us. She has worn different hats in her career and brings to the table the kind of ambition, drive and skill sets we were looking for at a leadership level. On behalf of everyone at Leo Burnett Orchard, I am very happy to welcome her on board and wish her great success.”
Menaka is an alumnus of MICA, and has almost 18 years of experience across advertising and media, with FCB Ulka, J Walter Thompson, UTV and BIG 92.7 FM. Menaka began her advertising journey with account management, before moving on to strategic planning and moving to a Branch Head role.
Speaking about her new role, Menaka said, “Leo Burnett Orchard is an agency poised for the future, where integration is a way of life. I am excited to be part of a team that lives and breathes this philosophy. There is a real opportunity here to expand horizons and to serve the client’s and brand’s best interests as one united team, and I look forward to being part of this vision.”
Menaka replaces SharminePanthaky, Vice President & Branch Head – Bengaluru, who has moved on from the agency.