Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Analysis Search now accounts for one in five dollars spent on advertising worldwide: Global Ad Trendsreport by WARC May 31, 2018 0 Read moreDetails
Exclusive ZEEL’s new English movie channel &flix to go live on 3rd June; With a roster of 52 hit premieres May 31, 2018 0 Read moreDetails
Exclusive Publicis India appoints Amit Shankar to drive creative function at New Delhi office May 31, 2018 0 Read moreDetails
Analysis Google retains the number 1 spots by growing 23% to $302.1 billion: BrandZTM Top 100 Most Valuable Global Brands May 30, 2018 0 Read moreDetails
Analysis Mobile Internet to reach 28% of media use in 2020; Brand communications planning is shifting from channels to mind-sets: Zenith’s Media Consumption Forecasts 2018 May 30, 2018 0 Read moreDetails
Exclusive News7 Tamil gets temporary relief – Delhi HC stays the license cancellation order of I&B Ministry May 29, 2018 0 Read moreDetails
Analysis Wavemaker MESH report: Vodafone is the Most Buzziest, Viewed and Loved Brand in Social Media during this IPL season May 29, 2018 0 Read moreDetails
