Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Volvo Car India and Mindshare urge women to reclaim their streets with #MakeYourCitySafe campaign May 18, 2018 0 Read moreDetails
Exclusive “Netflix to offer cinematic TV experience to Indian viewers with big budget productions” Ted Sarandos – CCO, Netflix May 18, 2018 0 Read moreDetails
Exclusive IPL 2018 TV Viewership and Total Audience Viewership after week 5 May 18, 2018 0 Read moreDetails
Exclusive RepublicWorld delivers smashing performance on its video watch time and all its digital assets for the Karnataka Elections 2018 counting day May 18, 2018 0 Read moreDetails
Exclusive Jio launches entertainment-based interactivity platform ‘Jio Screenz’; to enable two-way Interaction and Participation in TV Viewing, Gaming and Advertising May 18, 2018 0 Read moreDetails
Analysis 17 Global FMCG brands in the billionaire club – Coca-Cola is the worlds most chosen consumer brand: Kantar Worldpanel’s Brand Footprint report 2018 May 17, 2018 0 Read moreDetails
Exclusive “We ripped off the normal conference formula and created a really experiential event” Jeremy King CEO – Festival of Media May 17, 2018 0 Read moreDetails
Exclusive Lachlan Murdoch to Become Chairman & CEO of New Fox following Disney deal May 17, 2018 0 Read moreDetails
Exclusive OMD India strengthens its leadership team; elevates Sulina Menon and Lalit Agrawal May 17, 2018 0 Read moreDetails
