Mumbai: Wavemaker, the media, content and technology agency, has analyzed the social media conversations that happened around IPL season 11 from 7th April to 4th May 2018.
Wavemaker Mesh – the marketing command center of the agency has done the analysis. The report has unveiled some interesting analysis that revealed that Vodafone is the Buzziest brand with its ZooZoos campaign during this IPL season despite the Brand not being the official sponsor of the event. The success of FANtastic Breaks contest has helped Vodafone garner maximum chatter, video views and likes & shares on social media .
At 9.9Mn conversations, IPL 2018 is the most buzziest IPL year in the past decade. Already overtaking IPL 2017 with 26 matches still remaining. The otherKey highlights of the report are as follows:
With CSK and Rajasthan Royals back in the game, the popularity and excitement is off the roof. Last year we witnessed 6.2 million social buzz for the entire 2017 season. This year we are only half way through and have already clocked almost 10 million social buzz, surpassing 2017 by 4 million already. This is extraordinary growth in buzz and popularity and we estimate the social buzz to reach 17 million by the end of the tournament, almost 3X of 2017.
After 2 years exile, Chennai Super Kings make their come back with a bang, emerging as the buzziest team this IPL season followed by Mumbai Indiansand Royal Challengers Bangalore. Last year’s favourite Kolkata Knight Riders slips to 4thposition.
Amongst players, M.S. Dhoni continues to be the most talked about. Last year, Dhoni had 0.5 million social buzz around him by end of season. This year his popularity has already grown many folds with him garnering almost 1.08 million mentions. Dhoni and CSK compliments well and fans can’t stop chanting #whistlepodu& #yellove every time they mention both.
Fans from Delhi city contribute to maximum chatter this IPL season (37%) followed by Tamil Nadu (18%) and Maharashtra (11%).
Though Vodafone is not the official sponsor this IPL season (breaking a 10-year-old partnership), it still manages to emerge as the buzziest brand on social media this IPL season so far, followed by official sponsor Vivo and competition brand Jio.
Vodafone’s ZooZoos campaign continues to be popular and the most awaited campaign amongst fans. Vodafone also emerges as the most watched ad on digital this year – Unofficial Sponsors of Fans, followed by Coca Cola – Share a Coke and Tata Motors’ series of videos promoting Nexon this year.
IPL 2018 is mid-way but its popularity does not seem to be slowing down. With knockout happening in matches to come, popularity increasing with each day, more fan engaging campaigns by brands, it is going to be most exciting season of IPL till date.
The report was generated based on Social mentions on Twitter (Tweet/RT/Reply), Facebook (Post/ Comments/ Shares), Instagram, YouTube, Blogs, Forums, Google+, Online news, Mainstream news, Consumer forums etc.