• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, April 18, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

IPG Mediabrands India names Vaishali Verma CEO of Initiative

by Editorial
April 27, 2018
in Exclusive, Featured, Movers & Shakers
2 min read
IPG Mediabrands elevates Vaishali Verma as CEO of Initiative

Share Share ShareShare

India’s leading media agency, Initiative, part of the Interpublic Group’s media management network IPG Mediabrands has announced a major elevation and restructuring.

Vaishali Verma, Chief Operating Officer, Initiative has been promoted as the Chief Executive Officer of the agency. Verma will report to Shashi Sinha, CEO, IPG Mediabrands India and will oversee the entire India operations.

Armed with over 22 years of experience in the area of media, advertising and marketing, Verma has been a strong force in helping brands connect better with consumers. Her work reflects a deep understanding of the evolution of Indian consumers backed with solid research based planning. She is a talent magnet and has groomed some of the best young talent in the industry.

Will Anstee, Regional President, Initiative – APAC, “I couldn’t be more excited to have Vaishali steer and deliver on our Initiative proposition in India.  Her passion for the craft, her consistent high performance and the conscientious way she approaches every task, make her the natural choice for the role.”

ShashiSinha
Shashi Sinha

Talking about the appointment, Shashi Sinha, CEO, IPG Mediabrands India, said, “What makes this truly special is that Vaishali is an insider and has grown from strength to strength in the Group, over the last twenty years. I am hugely proud to have such superlative talent from within steering the ship. She embodies IPG’s culture and values and is an inspiring leader. I couldn’t have found a better person to lead Initiative Media.”

Verma added, “The advertising business is going through the most interesting times and it has never been more difficult than now to get consumer attention. Fortunately there is a better way of building audience relationship by being as relevant as possible and at Initiative we use Culture as the bridge to stay relevant. Culture forms the canvas and the fabric of how we lead our lives. We help brands grow through culture by distributing ideas, content and conversation. At Initiative, we have the best of the global and local clients, the finest talent in the industry and cutting edge media tools. I think we have an opportunity to help shape the future of how brands engage with consumers. To be a part of this opportunity, to shape it with some of the sharpest minds in the business, is what excites me.”

A MICA alumni, Verma started her career in advertising as a media planner with Mudra Communications in 1995 charting the media strategies of brands like McDonalds, Samsung and Nestle. She then moved to Universal McCann in 1997 as a senior media planner and worked with brands like General Motors, Reckitt Benckiser, Gillette, Madura Garments and ICI Paints. She joined Lodestar UM as general manager and handled brands like Wipro Consumer Care, Intel, ING group, Madura Garments. In 2014, Verma was named the COO of Initiative and she has been overseeing the agency’s entire business in Southern India with the likes of Amazon Seller Service, MRF, Jockey, 3M etc. leading a team of 100+ strong media professionals.

Tags: Interpublic Group’s mediaIPG Mediabrands IndiaIPG Mediabrands India names Vaishali Verma CEOnetwork IPG MediabrandsVaishali Verma

Related Posts

BARC Week 14: Sun Tv bagged the first spot with 2267.7 of weekly AMA in the Tamil Genre
Featured

BARC Week 14: Sun Tv bagged the first spot with 2267.7 of weekly AMA in the Tamil Genre

by Aboli Kadam
April 17, 2021
0

The Broadcast Audience Research Council (BARC) shared its report of week 14 (3rd April 2021 – 9th April 2021). In...

Read more
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA
Featured

BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

by Neethu
April 17, 2021
0

The Broadcasting Audience Research Council (BARC) released data for Week 14. Among the Top Channels across the genre and all...

Read more
Please login to join discussion
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021
Indian consumers were ‘Digi-rupted’ during the pandemic, Nikhil Rungta, Country Manager - India, Verizon Media

Indian consumers were ‘Digi-rupted’ during the pandemic, Nikhil Rungta, Country Manager – India, Verizon Media

April 13, 2021
Facing these challenges head on, thinking on our feet and pivoting our carefully laid plans is the only way forward: Kavita Shenoy - Voiro

Facing these challenges head on, thinking on our feet and pivoting our carefully laid plans is the only way forward: Kavita Shenoy – Voiro

April 13, 2021
Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

April 12, 2021

Subscribe to Newsletters

Trending

LG Electronics launches new TVC featuring LG Dualcool Air Conditioner “All In One, One In All”
Brand Stories

LG Electronics launches new TVC featuring LG Dual Cool Air Conditioner “All In One, One In All”

by Editorial
April 17, 2021
0

New Delhi: LG Electronics India launches its new TVC featuring LG DUAL COOL Air Conditioner, uniquely designed for their customers...

Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14 th April

Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14th April

April 12, 2021
Fun2 App unveils New Features to Engage Creators inImmersive Experience

Fun2 App unveils New Features to Engage Creators inImmersive Experience

April 17, 2021
Kooku OTT App launches new web series ‘Lolita PG House’

Kooku OTT App launches new web series ‘Lolita PG House’

April 2, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In