Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Exclusive Infosys to acquire US based Creative and Consumer Insight Agency, Wongdoody April 13, 2018 0 Read moreDetails
Exclusive IPL 2018 Viewership Grows Bigger than ever with Inaugural Match scoring 6.4 Mn Imps on Star Network and 42 Mn on Hotstar April 12, 2018 0 Read moreDetails
Exclusive Sixth Sense opens with 9.1 TVR as Star Maa tops the charts with 185 Mn impressions in Wk 14 April 12, 2018 0 Read moreDetails
Exclusive Star Bharat leads the HSM Urban 2+ market for the first time with 144 GRPs April 12, 2018 0 Read moreDetails
Exclusive PTC Network inks deal with Amagi to embrace Cloud Technology for Broadcast April 12, 2018 0 Read moreDetails
Events Wavemaker’s Kartik Sharma and Visaka Industries’ G Vivekanand to inaugurate South Indian Media Summit (SIMS) April 12, 2018 0 Read moreDetails
Exclusive Account Planning Group announces its Board Members for India Chapter April 12, 2018 0 Read moreDetails
Exclusive Orkut founder launches Hello Network in India; New Social Network for Authentic Interactions around Shared Passions April 12, 2018 0 Read moreDetails
Exclusive Publicis Media acquires India’s leading Digital Out Of Home Agency Ecosys OOH April 11, 2018 0 Read moreDetails
