Center Fruit, Nepal’s leading selling gum brand from Perfetti Van Melle has announced Nepalese leading actress Swastima Khadka as its brand ambassador. Swastima will be seen in Center Fruit’s latest Campaign that embodies the brand’s purpose of mood upliftment through its tagline Mood Ting Tong.
All of us have unavoidable moments of boredom in our daily life, and an occasional mood upliftment in such moments goes a long way. Center fruit’s new advert showcases a similar slice-of-life scenario. The character played by Swastima is seen in a situation of extreme boredom, waiting for a bus that has been delayed by an hour. This is when she decides to pop in a Center Fruit whose fruity taste instantly lifts her spirits. Her vibrant spirit helps her add enthusiasm and joy to the waiting time of her fellow passengers as well. True to its proposition, Center Fruit comes to the rescue of one and all delivering the brand promise of mood upliftment.
Speaking on the new Campaign and partnership, Mayank Pandey, Country Manager said, “We are excited to have Swastima on board with us on Center Fruit and be a part of the Perfetti Van Melle family. Her cheerful nature and vibrant spirit embody the brand’s personality. We are sure, this partnership would help Center Fruit deepen its connection with our audience .”
Commenting on the partnership, Swastima Khadka said, “One thing that I have learned in the last few months is how important it is to stay happy and cheerful no matter what the circumstances are. It gives me great pride to be associated with a brand I relate to and carries a message that means a lot in our lives ”
Agency: Outreach Nepal
Chief Creative Officer: Nepal: Angad Basnet Chettri
Creative Team: Saroj Maharjan, Anil Shrestha, Ms. Anusana Shrestha
Brand Planning: Ujaya Shakya, Saroj Manandhar
Account Management Team: Saroj Manandhar, Ms. Uma Khanal
Production House: Top of the World (TOTW); Director: Anup Sapkota