Mumbai: CG Corp Global’s noodle brand Wai Wai announced its association as a ‘Ready-to eat’ partner with the MTV show – Roadies.
Commenting on the association, Varun Chaudhary – MD CG Corp Global said, “Wai Wai as a brand, positions itself not just across the age timeline but specifically with the youth. And we look forward to these kinds of opportunities and youth-oriented shows and events such as the Roadies, that has national appeal amongst our TG too.”
He further added that “CG Corp Global is not only expanding its marketing budget but also its product portfolio and creating more awareness, visibility, and presence of its brand in the market.
Host of the show, Sonu Sood, said, “MTV Roadies is synonymous with remarkable youth spirit, something that CG Corp Global’s noodle brand Wai Wai also associates with. Like the new format of ‘Buddy pairs’, the show’s ready-to-eat partner Wai Wai is an enduring ‘buddy’ for the contestants during their journey.”