Chambal Oil celebrates Rajasthan’s iconic festival ‘Hariyali Teej’ to welcome the monsoon season. The festival is a symbol of love and togetherness celebrated primarily by women by getting dressed up in beautiful, vibrant attires followed by a day-long fast and prepares favorite recipes for their family. Knowing the authentic taste of Rajasthan, Chambal Oil ensures the authenticity in every recipe made on Teej. The enriching taste and aroma of these recipes touch the heart with love.
The video has been conceptualized and executed by Grapes Digital and narrates a happy and loving conversation between the daughter-in-law and mother-in-law. The daughter in law is upset that this time due to pandemic she is unable to celebrate the festival with her friends and her mother-in-law cheers her up and assures her that this Teej will be equally fun with both of them celebrating the festival together.
Milind Acharya, General Manager, Marketing – Bunge India says, “Chambal Oil has always been a house manager’s best friend in the kitchen. During this pandemic, safety comes first for us even if it is for our employees working from home or the women in India celebrating Teej with their family and loved ones.”
Shradha Agarwal, Co-founder, and COO of Grapes Digital say, “Keeping in mind the social distancing, the brand gives a message of keeping the spirits high and to celebrate this festival with your loved ones and family. The celebration is incomplete without delicious sweets that we can still prepare at home and nothing better than preparing them in Chambal oil, for that authentic taste that touches everyone’s heart! From the brand and us, we wish you all a Happy Hariyali Teej!”
Keeping in mind the current pandemic situation it is the best time to celebrate this festival with family and share the joy on a dining table with lip-smacking Rajasthani food.