Mumbai: Chat360, the all-in-one Omnichannel Customer Experience Agentic AI platform trusted by over 300 global brands, has announced a strategic partnership with Meta to enable WhatsApp Business Voice Calling. This integration empowers enterprises to deliver intelligent, real-time voice communication within the world’s most widely used messaging channel.
By embedding WhatsApp Business Voice Calling into Chat360’s unified conversational platform, businesses can now offer instant, high-quality voice support alongside existing channels including WhatsApp, Instagram, Facebook Messenger, and website chat. The enhancement further strengthens Chat360’s omnichannel ecosystem powered by Agentic AI, Gen AI, NLP, and automation.
The new capability allows enterprises to:
- Provide real-time issue resolution through personalised voice interactions.
- Reduce response times using Agentic and Gen AI-assisted call flows.
- Support simultaneous voice and text interactions in a unified WhatsApp interface.
- Improve lead conversion via immediate sales calls triggered from WhatsApp campaigns.
- Deliver 24/7 automated and human-assisted voice support.
- Consolidate call data with CRM, ticketing, and analytics tools for centralised insights.
The partnership caters to industries such as retail, e-commerce, BFSI, real estate, healthcare, education, and travel—sectors where rapid, personalised customer communication is crucial.
Backed by Chat360’s experience supporting 300+ enterprises across 5+ countries, businesses can now access WhatsApp Voice Calling within the same secure, scalable, and intuitive system already used for automation, ticketing, lead generation, and multilingual support. Deployment requires no technical expertise, thanks to Chat360’s low-code platform and ready integrations, while international brands can tailor voice experiences to local languages and cultural nuances.
Chat360 enables WhatsApp Business Voice Calling through native integration with Meta’s approved WhatsApp Business API, AI-powered conversational flows, CRM/ticketing/e-commerce integrations, smart intent and sentiment analysis, automated routing, and a security-first, compliant infrastructure. This unified design eliminates manual processes, enhances productivity, and delivers consistent experiences across all customer touchpoints.
Sunnyraj Agarwal, Founder & CEO, Chat360, said, “WhatsApp being a globally preferred platform for messaging communication, this launch reaffirms the Chat360 mission: delivering the conversations that matter, on the right channel, at the right time, empowering businesses and elevating customer success globally. As official Meta Partners, we are even better positioned to help brands unlock the full potential of conversational commerce and customers.”
This partnership marks a key milestone where AI, voice, and messaging converge, enabling seamless enterprise communication journeys and enhancing the overall customer experience for global businesses.
