Delhi: Cheil WW India concluded Goa Fest 2019 with 8 Gold, 5 Silver and 7 Bronze metals in total and became the Branded Content Creative Agency of the year. Cheil India also became the Runners-up in Digital agency of the year and a close runner up in the Creative Company of the year.
Commemorating 16 years of Cheil in India, the wins embrace our philosophy of creativity inspired by technology. Off the 20 metals won, 9 metals were for adidas #TheRealKashmir campaign, 7 metals were for Samsung Bixby #VoiceForever campaign, 2 for adidas #ConnectedbyColors campaign and 2 for adidas FIFA WORLD CUP campaign.
Speaking on the win, Emmannuel Upputuru, Chief Creative Officer, Cheil WW India, said, “This is phenomenal! I am so proud of the work and my team for getting us the glory at Goa Fest 2019! I am glad we chose to participate and have such great wins including Creative Agency of the Year for Branded Content & Entertainment. The wins are a testimony to our focus on creating an ecosystem which fosters creativity inspired by technology in an integrated manner! We have some of the best creative minds of the industry and with a team like that, this is just the beginning! We look forward to ending this year with more wins across national and international platforms.”
Samsung India’s Bixby #VoiceForever campaign showcases the capabilities of Samsung’s digital voice assistant – Bixby. The film is inspired by the life of a Motor Neuron Disease (MND)/ALS patient Sonal (name changed) who agreed to let Samsung work on a pilot project to help preserve her voice forever for her daughter.
#TheRealKashmir campaign for adidas is an emotional narrative that reinforces the story of Real Kashmir Football Club thereby effectuating positive change in the valley through sports.
Speaking about the wins at Goa Fest 2019, Aneesh Jaisinghani, ECD, Cheil WW India added, “#TheRealKashmir campaign for adidas is very close to our hearts. We are humbled to receive so much recognition for real meaningful work. We just hope that the campaign continues to show the positive side of Kashmir to the world.”