Mumbai: Global media company QYOU Media has announced collaboration between The Q India and the Chingari App, the leading short video platform. The two leading firms have formed a joint programming and marketing agreement featuring programming and content from The Q India on the Chingari platform.
The content will be offered on an ad supported basis. Currently, Chingari app is now available to over 30 million users in India with 3 million daily active users.
Deepak Salvi, Co-Founder and COO of the Chingari app commented, “India has evolved from being consumer of tradition TV content to creator of digital content. We share the ambitions of Q India to create a new and dynamic brand delivering the content that the Young India audience is looking for on platforms that they can engage with all day every day. As we build our content offering across both UGC and professionally produced content to our fast growing audience we are excited to add programming from Q India to the mix.”
Krishna Menon, Chief Revenue Officer of The Q India, added, “Chingari has proven to be one of the fastest growing apps in India driving millions of views daily across their platform. We look forward to co-marketing our brands to our respective users and continuing to deliver together great content for Young India. We expect that offering Q India content across yet another major and fast growing platform will increase our value to the brands and advertisers who we align with”.