Cholayil Pvt. Ltd Appoints Metal Communication as the creative AOR (Agency on Record) for India’s largest selling ayurvedic soap and personal care brand Medimix, the flagship brand of Cholayil Pvt. Ltd. This account will be handled by the agency’s Mumbai branch.
Metal Communication will provide complete advertising and Brand positioning service for the brand. The responsibilities includes TV, print, digital, video and out-of-home. Medimix has a range of products under its umbrella including soap in four variants, face wash, talc, with a slew of new launches being planned in the year ahead.
Speaking on this development, V.S. Pradeep, Managing Director, Cholayil Pvt. Ltd.said, “Given our aggressive plans for the future, we had called for a pitch and ultimately chose to go with Metal Communications. We liked their breakthrough approach, the quick understanding of the category and our brand that they demonstrated. Metal offers a younger, fresher perspective. And we believe they can partner us very well in our effort to reach our intended audience in the most effective and integrated way.”
Kurien Mathews, Chairman & MD, Metal Communication Says, “Medimix is one of India’s heritage brands with a long legacy. Naturally, we are delighted with this new win. Given the ambitious plans Cholayil has going forward not just building the brand in India but also extending its franchise in global markets, makes it even more exciting and challenging. We are confident of building on solid foundations of the Medimix brand and taking it to greater heights.”
Medimix is a well established brand in india on the personal care market space, Medimix brand has been very well received in markets like Taiwan, South Korea and the Middle East besides indian Market. The company is now looking at foraying into the North American market.