Chrome Data Analytics and Media, India’s largest Primary Research and Data Analytics Company, has launched Hotel Track for Broadcasters and Distribution Service Providers to track their channel availability across premium hotels in India.
Chrome Hotel Track covers 156 Five Star Hotels, as well as 203 Four Star and 257 Three star Hotelsspread across India. With the report, broadcasters will be able to get access to the following insights:
- Channel Availability
- Competition Channel Availability
- Neighbourhood Insights
- Total Rooms and Average Room Occupancy
- OTS Insights for Your Channel v/s Competition
Speaking at the launch, Pankaj Krishna, founder and CEO, Chrome Data Analytics and Media said, “Chrome Hotel Track is a platform for broadcasters to monitor their channel performance in the hotel sector, which makes up for a large chunk of their viewership but goes ignored. Hotel Track will fill that gap.”
Founded in 2008, Chrome DM is today India’s largest primary research and data analytics company. As of November, 2016, the organization has a team of 650+ field staff, 150+ managerial team and 450 tele-callers speaking over 22 languages to gather data from 3300 towns and 2,15,000 villages.
The Group operates in the fields of broadcast distribution audit & monitoring, market research and media services. The company currently has 6 proprietary tools which have gained wide industry acceptance and usage in the past 7 years, leading to over 400 clients.