According to Chrome LIVE Week 11’23 data, Infotainment genre became the top gainer of the week as it grew by 0.45pc in All India 1 Lakh+ market. History TV18 gained the highest OTS with 88.7pc followed by Animal Planet with 83.5pc at second position and Discovery Science with 83.4pc at the third position.
Hindi News genre claimed the second position by gaining 0.38pc in HSM excluding <1 lakh market. DD News, ABP News and India TV garnered the highest OTS with 99.8pc and stood at first, second and third positions respectively.
Youth genre secured the third position by gaining 0.27pc in HSM excluding <1 lakh market. Zing gained the highest OTS with 92.1pc followed by MTV with 89.3pc at second position and Zoom with 87.5pc at the third position.
English Movies genre claimed the fourth position by gaining 0.18pc in 6 Metros. Romedy Now gained highest OTS with 46.2pc followed by Movies Now with 45.2pc at the second postion and MNX with 44.8pc at third position.
Hindi GEC genre stood at the fifth position by gaining 0.12pc in HSM excluding <1 lakh market. DD National gained the highest OTS with 99.7pc followed by Sony Pal with 92.4pc at second position and Big Magic with 92.3pc at the third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Digital Cable and DTH.
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