According to Chrome LIVE Week 14’23 data, Business News genre became the top gainer of the week as it grew by 0.75pc in 6 Metros. CNBC Awaaz gained the highest OTS with 76.4pc followed by CNBC TV18 at second position with 75.4pc and ET Now with 66.1pc at third position.
Religious genre claimed the second position as it grew by 0.62pc in HSM excluding <1 lakh market. Sanskar gained the highest OTS with 99.7pc followed by Aastha with 98.3pc at second position. Sadhna moved one spot up with 93.4pc and claimed the third position.
English News genre secured the third position as it grew by 0.54pc in 6 Metros. Sansad TV garnered the highest OTS with 100.0pc followed by Republic TV with 99.8pc at second position and CNN News 18 with 83.8pc at third position.
Hindi Movies genre claimed the fourth position by gaining 0.39pc in HSM excluding <1 lakh market. Sony Wah gained the highest OTS with 93.6pc followed by Zee Anmol Cinema with 92.6pc at second position and Star Utsav Movies with 92.5pc at third position.
Youth genre stood at the fifth position by gaining 0.28pc in HSM excluding <1 lakh market. Zing gained the highest OTS with 92.2pc followed by MTV with 89.0pc at second position and Zoom with 87.5pc at the third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Digital Cable and DTH.
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