According to Chrome LIVE Week 7’23 data, Hindi Movies genre became the top gainer of the week as it grew by 22.01pc in HSM excluding <1 lakh market. Zee Anmol Cinema moved one spot up and garnered the highest OTS with 93.4pc. Sony Wah slipped one spot down and stood at second position with 93.1pc. Star Utsav Movies retained its third position with 92.4pc.
Hindi GEC genre stood at second position by gaining 20.00pc in HSM excluding <1 lakh market. DD National gained the highest OTS with 99.9pc. Big Magic claimed the second position with 92.3pc. Sony Pal slipped one spot down and stood at third position with 92.3pc.
Youth genre claimed the third position by gaining 19.58pc in HSM excluding <1 lakh market. Zing gained the highest OTS with 90.1pc followed by MTV with 89.3pc at second position and Zoom with 87.5pc at the third position.
Hindi News genre secured the fourth position by gaining 16.53pc in HSM excluding <1 lakh market. India TV and ABP News gained the highest OTS with 99.8pc and stood at first and second position respectively. News Nation claimed the third position with 99.5pc.
Religious genre stood at fifth position and grew by 11.50pc in HSM excluding <1 lakh market. Sanskar gained the highest OTS with 99.7pc followed by Aastha with 98.1pc at second position and Jinvani with 90.6pc at third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Digital Cable and DTH.
