Mumbai : In a survey conducted by Chrome Data Analytics And Media Optimal+ India’s largest primary research and data analytics company on the title” Top Ads of the week”, involving 34000 panel homes across the country for week 10, the survey unveils results of brands under three broad categories namely most watched ads, most aired ads and the most liked ads. The research also gives us a clear picture with the comparative study of the performance of the brands against week 09.
Chrome Optimal+ survey shows that Ministry of Rural Development has gained the top spot as the most aired ad in week 10, pushing away last week’s topper Ministry of Information and Broadcast to the runner up position. Lalitha Jewellery remains as the 3rd most aired ad, while 4th spot occupied by the new entrant Saubhagya Yogna, Mahindra XUV 300 again has retained its place as the 5th most aired ad this week. Ministry of Health and Family Welfare, is seen exiting from the top 5 brands in week 10.
Further, the top 4 slots in the category of Most watched ads list is occupied by new entrants with Swiggy leading the segment, Apple iPhone XR/XS scores as the 2nd most watched ad while Tide Plus Extra Power and Everest Shahi Paneer Masala emerge as the 3rd and 4th most watched ads respectively. Too Yumm Karare retains the 5th slot in the list this week. Brands like Bajaj Auto, Lifebuoy, Ultratec Cement and Everest Tikhalal that scored as the top 5 most watched ads the previous week did not feature in the list in week 10.
Apple iPhone XR / XS leaps to the first slot of the chart of the most liked as segment while the new entrant Everest Shahi Paneer Masala stands as the 2nd most liked ad, Swiggy again has taken a giant leap from the 5th slot of last week to the 3rd slot this week. Hotstar Specials and Samsung Galaxy rank as the 4th and 5th most liked ads respectively in week 10. However, brands like Too Yumm Karrare, Odonil and Ponds Age Miracle exited from the list in week .